I recently had two service encounters that told me a great deal about the culture and leadership of these environments. If you want to know what the leadership and systems are like in a workplace, look at how the front-line employees work and respond to situations.
At those key moments of truth, management is rarely there. It's the front-line employee who is either motivated to solve the customer's problem or totally tick them off. For the sake of $2, one organization destroyed what had been a great customer experience, and the other went out of their way to solve a problem. Little effort. Big difference.
Last Sunday I took my six-year-old son to a movie, and afterwards, we went to play air hockey in the arcade at the movie theater. We bought tokens for the games and went to play.
Well, one of these tables had no pressure in the middle, so the puck kept getting stuck at the middle of the table, and in the other table, the puck was stuck every time you scored a goal on one side. I had to get the staff of the theater to come and unscrew the panel every time that happened. The first time this happened, I asked the staff member to put new tokens in because it took so long to get the puck out, and she refused - she said if we didn't get a score of 7, she'd do it. Then after the puck kept getting stuck, I just got frustrated and asked for our money ($2) back. Both the staff member and the acting manager refused - they said they couldn't do it. They could only give me more tokens because another company looked after the machines and the money for the tokens.
Now that was next to useless. The only thing in the arcade my son could play was the air hockey, and both machines were broken. All they needed to do was to give me $2 back, and I would have walked away mildly disappointed. Instead, they totally ticked me off and destroyed what had been a great afternoon experience. For the forseeable future, going to a movie is going to be tainted by that experience.
Let me say this was not the fault of the staff member and the acting manager. This was the fault of either the manager or the entire organization. They do not trust event he acting manager to make a discretionary decision worth $2. What does that say to the manager? Whenever you limit and control your people and act like they don't trust you, you will lose. They have lost far more than that $2 from me as I will be far less likely to go there in the future for my own use, for time with my son, for birthday parties for my son, for whatever. And I'll be telling all my friends about this experience which will spread the effect even further (I'm bloggin about it, but I won't name them in this forum). The lifetime value of me as a customer is significant and it has been impacted.
So let's look at encounter number 2. The very next morning I had to fly to Toronto to do a talk for a client. I was supposed to fly back the next day (Tuesday), but that morning I heard that a nasty weather system was supposed to be hitting my town, which meant I probably wouldn't be able to get back for a couple of days.
I spoke to the agent at the airport and asked what it would cost me to get back Monday night as I wanted to minimize the cost to my client. She said that if it was weather-related, she could change it no charge, but the weather system was not listed on her computer yet. I asked if a storm warning from the Weather Network on my blackberry would help. Technically, they're only supposed to act on what's in their own system, but she knew that one day of bad weather meant 3 days of extra work for her and her companions here (and across the country) rescheduling people and dealing with frustrated people. She knew that if she didn't help me now, she or one of her peers would have me added to an ever-growing line-up the next day. She changed my flight no charge.
What's interesting is that, of the two airlines in Canada, WestJet is known for being extremely customer responsive and for delivering great customer service. Air Canada is the target for lots of criticism and flak as a bureaucratic, former government corporation. I was flying Air Canada, and they were wonderfully responsive.
I don't know how all of Air Canada is, because I'll be truthfull - I've been frustrated with their bureaucracy in the past. But I can tell you that the supervisor of these agents at this airport does not tie the hands of his or her people with bureaucratic red tape. (S)He frees up his/her people to make the right decision with the right information, and in return, they've significantly grown my loyalty and I'm happy to spread the word about them (notice that I do name them - and I"m delighted to do so).
Effective leadership comes down to maintaining the people systems - of aligning employee goals with the organization's and making the gap between where you are and where you need to be relevant to the front-line employee. And then providing simple, timely feedback. As I detail in some articles starting here, that's what effective leaders do. Managers, instead, focus on controlling the actions of their people, tieing their hands up in knots so they can't respond. At those moments of truth, they have no ability or motivation to do anything to help the customer. And that costs them big time over the long haul.
That's my 2 cents. What do you think?